The portable battery pack market, also known as power banks in Australia, has witnessed significant growth in the recent years. Power banks are portable, external batteries that can be used to recharge smartphones, tablets, laptops and other electronic devices on-the-go. They are compact energy storage devices that allow users to charge their electronics devices multiple times without being connected to a power outlet. The growing use of smart electronic devices and untethered lifestyles of Australians have increased the demand for portable battery packs in the country.
The Australia Portable Battery Pack (Power Banks) Market is estimated to be valued at USD 187.2 Mn in 2024 and is expected to reach USD 312.5 Mn by 2031, growing at a compound annual growth rate (CAGR) of 7.59% from 2024 to 2031.
Key Takeaways
Key players
Key players operating in the Australia portable battery pack (power banks) market are Anker Innovations, Xiaomi Corporation, Samsung Electronics Australia, Belkin Australia, and Sony. Anker Innovations is one of the largest manufacturers of portable battery packs in Australia.
Key opportunities
The increasing penetration of smartphones and dependency on mobiles for day-to-day activities have opened up opportunities for power banks manufacturers. Growing demand for high-capacity power banks from users who want to remain connected for longer hours also presents an opportunity in the Australian market.
Global expansion
The Australia Portable Battery Pack (Power Banks) Market leading power banks companies like Anker and Xiaomi have significantly expanded their presence across Australia and other regional markets. The growing sales of smart electronic devices will continue driving the need for portable chargers, supporting the global expansion of key players in the coming years.
Market drivers
Political: The political environment in Australia remains stable with supportive government regulations and policies favoring the growth of the renewable energy sector in the country.
Economic: The portable battery pack market is witnessing strong growth on account of rising income levels and spending power of consumers in Australia. Affordable prices of these products are further augmenting their sales in the country.
Social: There is growing awareness among Australian consumers about benefits of using portable power banks. Rise in smartphone and other portable device usage has resulted in increased demand for these battery packs to charge devices anytime, anywhere.
Technological: Lithium-ion technology based portable battery packs are most popular in Australia due to their high energy density, long lifespan and faster charging capabilities. Manufacturers are focusing on developing advanced lithium polymers battery technologies with higher capacities to meet rising energy needs of users.
Geographical concentration
The Australia portable battery pack market is currently concentrated in the Southeast region of the country in terms of value sales. States like Victoria and New South Wales collectively account for over 50% market share due to high smartphone and consumer electronics adoption in urban centers like Melbourne and Sydney. Ease of product access through widespread retail channels and rising disposable incomes are driving sales in this region.
Fastest growing region
The Northwest region spanning Western Australia is expected to be the fastest growing market for portable battery packs during the forecast period. Presence of mining and resources industries is supporting economic growth and enhancing spending power of consumers in this region. Major players are increasingly focusing on this untapped market through new product launches, retail partnerships and marketing initiatives.
Get This Report in Japanese Language: オーストラリアのポータブルバッテリーパック（パワーバンク）市場
Get This Report in Korean Language: 호주 휴대용 배터리 팩(파워뱅크) 시장
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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