Cordless lawn mowers are battery-powered mowers that are easier to move, maintain and operate compared to traditional gas-powered lawn mowers. They offer noise-free operations and zero emissions making them environment-friendly. These mowers are ideally suited for smaller yards and do not require mixing of gas and oil. The ongoing trend of beautification of outdoor spaces in commercial and residential sectors has increased the demand for landscaping services. This has propelled the need for efficient and easy-to-use lawn maintenance equipment like cordless lawn mowers.
The cordless lawn mower market is estimated to be valued at USD 3.10 Bn in 2024 and is expected to reach USD 5.48 Bn by 2031. It is projected to grow at a compound annual growth rate (CAGR) of 8.48% from 2024 to 2031.
Key Takeaways
Key players: Key players operating in the cordless lawn mower market include The Toro Company, Husqvarna Group, Robert Bosch GmbH, STIGA S.p.A, Emak S.p.A, Zucchetti Centro Sistemi S.p.a and Altoz among others.
Key opportunities: Growing popularity of backyard beautification and rising trend of do-it-yourself lawn care activities present significant growth opportunities in the residential segment. Increasing utilization of cordless lawn mowers for commercial landscaping services also provides lucrative opportunities.
Global expansion: Leading Cordless Lawn Mower Market players are focusing on expanding their product portfolios and strengthening geographic footprint in high potential markets like Europe, North America and Asia Pacific through strategic acquisitions and collaborations. This will help them gain larger shares in the rapidly growing cordless lawn mower industry.
Market drivers
Increased usage of landscaping services for beautification of both commercial and residential properties has been a major factor fuelling the demand for efficient lawn maintenance equipment like cordless lawn mowers. Their ease of use, noise-free operations and environment-friendly nature make them preferable over gas variants. Growing emphasis on backyard beautification and do-it-yourself lawn care trend has further boosted their adoption in residential settings.
PEST Analysis
Political: The government regulations regarding usage of fuel operated lawn mowers and promotion of electric lawn mowers will impact the cordless lawn mower market.
Economic: Rising disposable incomes and growing housing with private lawns have been boosting the expenditure on gardening equipment including cordless lawn mowers.
Social: People are shifting from traditional lawn mowers to cordless versions due to ease of use and noiseless operations. This has been aided by growing environment consciousness.
Technological: Improvements in lithium-ion battery technology have enhanced the runtime and capacity of cordless lawn mowers. Product developments include self-propelled models, remote control and grass collection bags.
Geographical regions where market in terms of value is concentrated
North America represents the largest and most lucrative market for cordless lawn mowers globally. This can be attributed to factors like widespread single-family houses with private lawns, high disposable incomes and consumer preference for technologically advanced gardening appliances. The US and Canada account for over 40% of the worldwide cordless lawn mower sales.
The fastest growing region for the cordless lawn mower market
Asia Pacific region is forecast to witness the fastest growth during the coming years. Expanding middle class population, rising standards of living and increasing expenditures on residential and commercial landscaping are driving the adoption of power lawn mowers including cordless varieties in Asia Pacific nations like India, Japan and China. Developments in domestic cordless lawn mower brands as well as extensive distribution channels of international players are further boosting the APAC cordless lawn mower market.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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