The green food market comprises products that are organic, natural, plant-based and involve less processed ingredients. Green foods such as vegetables, fruits, lentils, grains and legumes are rich sources of vitamins, minerals, dietary fibers and antioxidants that promote overall health and wellness. Consumers are increasingly demanding green foods due to perceived health benefits over conventional foods that may contain artificial preservatives, additives, colors, flavors and genetically modified ingredients. The shift towards plant-based, natural and clean label products is also driving the demand for green foods globally.
The green food market is estimated to be valued at USD 528.82 Bn in 2024 and is expected to reach USD 918.2 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
Key Takeaways
Key players operating in the Green Food Market are Dole Food Company Inc, Amy's Kitchen, Whole Foods Market, Hain Celestial, General Mills, Organic Valley, United Natural Foods.
The rising consumer awareness about health benefits of green foods along with increasing disposable incomes in developing nations present significant growth opportunities for green food producers and retailers.
Major Green Food Market companies are focusing on global expansion through partnerships, acquisitions and by entering into developing markets in Asia Pacific, Latin America, Middle East and Africa to tap the large untapped market potential.
Market drivers
The major market driver is the rising health consciousness among consumers. Increasing prevalence of lifestyle diseases such as diabetes, hypertension, and cardiovascular issues has made people more conscious about their food choices and diet. The perceived ability of green foods to promote overall wellness without synthetic inputs is driving their demand. Moreover, changing lifestyles, busy schedules and growing number of working women have increased the demand for convenience foods that are easily available and ready-to-eat. This has boosted the packaged organic and processed green food industry.
PEST Analysis
Political: Green food products are gaining popularity among health conscious consumers. Various governments are supporting organic farming through subsidies and certifications which is encouraging more farmers to shift to organic methods of cultivation.
Economic: The demand for green foods is increasing with rise in disposable incomes and health awareness. However, supply of organically grown foods is limited which is keeping their prices higher compared to conventionally grown foods.
Social: People are becoming more health conscious and prefer to consume fresh and chemical-free food products. They are willing to pay premium for green foods due to associated health benefits. Growing environmental concerns are also boosting demand for sustainable farming practices.
Technological: Advancements in organic farming techniques such as precision farming and use of bio-inputs are helping improve productivity and yields from organic farms. New technologies for storage, packaging and transportation of perishable green foods are supporting their long-distance distribution.
Geographical regions with high market concentration
North America accounts for over 40% of the global green food market in terms of value. Countries like the US and Canada have strong demand for organic products. Large retail chains actively promote organic brands which has boosted availability of green foods in the region.
Fastest growing region
Asia Pacific is poised to be the fastest growing region for the green food market during the forecast period. Rising affluence, growing health awareness and flexitarian diet trends are driving demand in countries such as India and China. Supportive regulations along with efforts to educate farmers regarding organic practices are helping expand domestic supply of green foods in Asia.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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